Dow Jones Deal? Nope. Not yet, anyway.

"Exclusive: Rupert Murdoch buys Dow Jones, owners of the Wall Street Journal"

That's the red, all caps headline on The Business and over a story co-authored by a former Murdoch editor. The Business is a London online financial publication.

Dow Jones denies the deal is done. "A spokesman for the Bancroft family, which has a majority stake in Dow Jones, said there had been 'no change in the status of the discussions.' "

So maybe the DJ board has come up with a deal it likes, but the family will have to like it too.

Leaders at the Dow Jones union have a reasonable hope that the Bancroft family is not for sale. Alternatives may still be under consideration. Alternatives that could satisfy those Bancroft family members eager to sell and be done with it and other members who seek to ensure long-term survival of company and it's editorial integrity.