Tuesday, September 4, 2007

They're all free. Take one.

Alternative papers, free tabloids sustained by younger audiences for more than a generation, have a "revived, competitive threat: their hometown dailies", according to an E&P special report, "Who Said Print is Dead?". Plummeting ad revenues and profits are forcing companies like Tribune to go after the alt papers' advertisers and readers. "Mainstream daily newspapers are churning out a dizzying catalogue of free print products — many of them aimed squarely at the club-hopping, trail-hiking, speed-dating young audience ..." Included in the report is Tribune's RedEye vs. Chicago Reader. (end of post)

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